Did you know that 59% of modern consumers want their healthcare experience to be similar to their online retail experiences? Consumerism in the healthcare industry is increasing due to changes in the insurance sector, technology, and residual impact from the pandemic. This means that healthcare companies will need to adapt their healthcare web development strategies to reflect the demands of these consumers. Here are six features to add to your medical web design that will elevate your offerings today!
More than half of all website traffic is conducted on mobile devices making it vitally important to integrate mobile capabilities into your medical web design. In most cases, if a customer does not feel that a website is optimized for mobile use, they will not continue to navigate on a mobile device in favor of a site that is. This means that if your site is not optimized for mobile or you have not invested in healthcare app development, you are missing out on over half of your potential customer base.
Consumers don’t want to read only fact sheets and medical data (although resources are highly desirable). Instead, they want to feel as though they can engage with the content in a personal way when choosing a healthcare provider. By providing fresh, informative, and personalized content, consumers are more likely to increase engagement. In addition, consumers are becoming more cost-conscious which leads them to desire to be more educated before scheduling any services or treatments.
Customers are more likely to trust the word of other patients and consumers that have experienced the products and services that you are offering rather than just your word. The popularity of customer testimonials and reviews is increasing year-over-year as a testament to a company’s credibility. In fact, online reviews influence the buying behavior of up to 70% of consumers.
Security is a key factor in digital healthcare due to the need to comply with HIPAA regulations and protect patient privacy. There is no room to compromise on security features in your healthcare web development. It is imperative that you include safeguards that protect against improper use of protected health information and allow patients to gain access to their own protected health information.
Proper CRM integration is one of the most common problems in medical web design. By optimizing integration, you can increase patient processing times, improve process automation, gain behavior insights, improve diagnosis, and increase patient engagement.
Finally, navigation is important to customers and they want to be able to “shop” healthcare websites just like they would a retail site. That is why having a robust search function on your website is important to help customers locate doctors and facilities that are relevant to them.
With these six features, you are sure to elevate your healthcare web development while remaining in compliance with all HIPAA regulations. CTRL+ALT Digital has worked with several businesses across the healthcare industry to build their websites and online presence.